Field notes on making things people love.

1. A company becomes the people it hires, not the plan it makes. Vinod Khosla
2. Everyone reports to the user.
3. Keep teams lean. Six people already share fifteen lines of talk.
4. Build for many S‑curves, not one.

Read the essay Prototypr · 10 min read

1. Great innovation hides in plain sight.
2. Watch what people do. They rarely know why they do it.
3. Test where people shop. One soap brand went from 11th to 3rd.
4. Good design is obvious. Great design is invisible.

Read the essay Prototypr · 6 min read

1. For design, unlike art, the consumer is the canvas.
2. Observe deeper. Interpret better.
3. Prototype with imagination. Iterate with precision.
4. Find product–market fit. Then grow.

Read the essay Prototypr · 4 min read

1. People who order in are short on time, and unsure what they want.
2. So we learned their taste from everything they had ordered before.
3. Then shaped every menu into regular eats, specials, seasonals and small bites.
4. Food became a story people could trust.

Read the essay Medium · 5 min read